C.C. Chapman

Senior Professor of the Practice of Business and Management


Phone: 508-286-3539

Website: http://www.cc-chapman.com


BS, Computer Information Systems
Bentley University


C.C. is a Professor of the Practice of Business and Management at Wheaton College. He has also developed and taught courses for LinkedIn Learning, Lynda.com, CreativeLive, and Treehouse. He is the co-author of the International bestseller Content Rules and the author of Amazing Things Will Happen.

At Wheaton, he serves as the Faculty Director for the Business and Technology Immersion Experience. He was previously the college’s liaison to MassChallenge, leading our student cohort working there over the summer and identifying opportunities for collaboration and mutual benefit.

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist, and one of the nicest guys on the Internet. Over the decades of his career, he has worked with a variety of clients, including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS, and The Coca-Cola Company.

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  He was a Samsung Imagelogger, the original ONE Dad, and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family.


C.C. is the co-author of the international bestseller Content Rules and is also the author of Amazing Things Will Happen.

Student Projects

Program & Partnership Director – Wheaton Innovates with MassChallenge

Wheaton Innovates, or WiN for short, is a partnership between Wheaton College and MassChallenge. C.C manages a team of diversely talented students committed to creative innovation, social entrepreneurship, and positive impact. The team provides a diverse offering of services to emerging companies and early-stage entrepreneurs, including original video content, website copy and optimization, social media strategies, and other tactics for business growth.

Faculty Director – Business and Technology Immersion Experience

Wheaton College’s Business and Technology Immersion Experience offers a unique opportunity for high school students to start exploring the exciting opportunities available in technology and business. During this four-week summer program, high school students will earn college credit and study alongside current college students, learning from Wheaton professors who are leaders in the field. Students meet other motivated young people from around the world, experience social and academic life on a liberal arts campus, meet professionals in the fields of business and technology and discover the opportunities available in nearby Boston, Mass., and Providence, R.I.


Business and Management
Film and New Media Studies



Diana Davis Spencer Discovery Center 2307